Hey, I'm Natasha.
I'm a product designer obsessed with behavioral science.

I have 6 years of experience using the psychology of decision making to understand users’ mental models and design delightful solutions that help them achieve their goals.

About

I'm a French-American product designer with 6 years of experience working in startups and large corporations in the US and France.

Currently based in Paris, France.

I integrate behavioral science into my design process to understand user behavior and deliver delightful user experiences that align with business goals.

I studied Psychology and Computer Science at Columbia University, where I also worked as a psychology research assistant.

Eager to learn more about applied behavioral science, I completed the Irrational Labs Behavioral Economics Bootcamp in 2021 and the Growth.Design Product Psychology Masterclass in 2024.

I founded the Behavioral Design Guild at IBM, organizing monthly sessions to share knowledge across business units and inviting renowned behavioral science experts like Evelyn Gosnell and Stephen Wendel to speak.

Experience

Taster

Lead Product Designer

September 2021–today

IBM

UX Design & Research Consultant

2020-2021

Culinary Agents

Junior Product Designer

2019–2020

Columbia Bartending Agency

Freelance Product Designer

2018

I’m Natasha — a behavioral product designer based in Paris